Honda Introduces New Honda Sensing 360

Honda has announced plans to apply the next generation of its advanced suite of safety and driver-assistive technologies—Honda Sensing 360—to all new Honda and Acura models in the U.S. by 2030. (Honda)

Honda has introduced its new Honda Sensing 360 advanced driving assistance system (ADAS) as the company’s latest step toward achieving zero traffic-collision fatalities by 2050. As its name implies, the system looks all around the vehicle—omnidirectionally—to eliminate blind spots and make its collision-avoidance systems even more effective.

Currently, the monocular cameras of the Honda Sensing system use front and rear sensors for collision mitigation. Honda Sensing 360, however, will result in vehicle responses based on the data gathered from the five advanced millimeter-wave radar units embedded around the vehicle. Together, the data will more cohesively analyze the environment, such as detecting when a pedestrian or vehicle enters proximity from an intersection.

The Honda Sensing 360 system will make its debut in models introduced in China by 2022, while all other markets, including the United States, will see the expansion of this feature to all models by 2030. Additionally, Acura models will see the new system—under the AcuraWatch name—in America.

Honda is already at the forefront of semi-autonomous driving features. For example, the Honda Legend sedan sold in Japan offers Honda Sensing Elite, the first mainstream offering with a Level 3 autonomy. This means drivers can take their attention off the road for short periods and under certain driving conditions, such as traffic jams or cruising along a highway. Rather than keeping alert and being ready to take over at any moment, the driver is allowed to be engrossed in a show on the infotainment system; the car will accelerate, brake, and steer itself, and even initiate and execute lane changes.

Other carmakers have stated commitments to use technology to lower human error, which, according to the National Highway Traffic Safety Administration, accounts for 94 percent of all traffic accidents. Back in 2008, Volvo was the first carmaker to state this as their goal by 2020 audaciously. It has since dialed down on that pledge as a “vision…trending toward zero.”

Honda Sensing 360 will be a key component in Honda’s desire to eliminate collision fatalities in their motorcycles and vehicles by 2050. While the date may represent a conservative, long-range goal, it also includes zero collisions rather than just zero deaths.

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