Workshop to give businesses tools to succeed
On Thursday, Nov. 8, local retailers and restaurants are invited to attend a Consumer Propensity Workshop that will utilize local buying data to assist business owners in planning for merchandise and food product buys.
The City of Porterville has worked with the Buxton Company for a number of years to collect and analyze data to aid in the recruitment process of businesses to the community. Through this partnership, which has helped to successfully locate companies such as Marshall’s, Kohl’s and PetSmart, significant amounts of data has been collected that is utilized to analyze consumer propensity for purchasing goods, services, and meals.
In a strategic effort to help local retailers and restaurants build greater consumer bases and loyalties, the workshop will inform businesses of the data and how it can be utilized to increase their return on investment.
Tom Buxton harnessed the power of analytics. He knew early in his career that accurate customer data and intense analysis could play a key role in business success. Using seed-money from his own pocket, he left his two-decade career at consumer electronics giant Tandy/Radio Shack, started his own company — Buxton — and set out to prove his methodology. Within a year, top retail brands were using Buxton data for site selection. The company’s vast data resources, combined with proprietary technologies, made it the leader in site selection for both retail and restaurants.
Today, Buxton’s groundbreaking household-level analytics are the foundation for growth for thousands of organizations across a spectrum of industries. They help retail and restaurant businesses craft growth strategies and optimize sales and marketing with predictive modeling. Their customer analytics can take you so close to your customers you’ll swear you’ve been best friends for years. With powerful digital tools and technologies that go far beyond demographics, they can provide companies with customer profiles include more than 75,000 customer insights — including brand loyalties, lifestyle choices, hobbies, purchasing behavior and media preferences.
Though the focus in Porterville will be retail and restaurant at this time, as noted they additionally assist manufacturers, healthcare organizations, cities, and other entities, and the City and Chamber will look to future workshops addressing these industries.
Registration is required for the free workshop. E-mail info@portervillechamber.org or call either the Chamber at 784-7502 or the City Community Development Department at 782-7460 by Nov. 5 to register.
The workshop will take place from 7:30 a.m. to 9:30 a.m. in the council chambers at City Hall, 291 N. Main St.
